About Palermo Insurance

A trusted name in insurance in Toronto for more than 60 years

MICHAEL PALERMO & ASSOCIATES INSURANCE LIMITED was founded in 1955 by Michael Palermo, the Toronto-born son of Italian immigrant parents. Through hard work, perseverance and personal attention to each client, Michael was able to quickly grow the business and become one of the top-selling life insurance agents in Canada and a life member of the prestigious Million Dollar Round Table.

Today, Palermo Insurance is still a family-owned business that puts clients first, now specializing in general insurance. As always, it is our goal to provide excellence in service and find you the best coverage to meet your needs for your auto, home and commercial insurance. And while we maintain the vision that Michael Palermo established more than 60 years ago, our professional staff is constantly meeting and surpassing the changing demands of our industry to ensure we provide the very best to our clients.

We use the best tools and technology and work with an excellent network of insurance companies to streamline and simplify the process of purchasing the right policy. But we also work individually with each client, using a personalized and interactive approach to business.

Call today and speak to one of our knowledgeable and enthusiastic team members about your insurance needs.

Trusted Insurance Partners

Products & Services

When it comes to protecting what matters, we’ve got you covered!

Find the right coverage for your needs, contact Palermo Insurance today!


“For over 20 years, Michael Palermo and Associates Insurance has handled our insurance business efficiently and professionally. The staff has always gone above and beyond to accommodate our needs, recognizing that our requirements are often time sensitive. We are happy to do business with the Palermo Insurance team!”

Carmar Mechanical

“We’ve been doing business with Michael Palermo and Associates Insurance for a long time – about 25 years for our business and some personal insurance needs. They’ve always been efficient and professional about looking after our business and helping process our claims. We’re happy with the service and highly recommend them!”

Sara Delbel Belluz, Trinity Contracting

“Without question, Michael Palermo and Associates Insurance has been the best choice to insure our business over the last 25 years. With an unparalleled level of care, knowledge and expertise, we feel that our livelihood is protected and we are confident that they have the best interests of our business at the forefront.” 

Sam & Tracey Pappas, The Crooked Cue

“The team at Michael Palermo & Associates Insurance Limited has carried my firm’s commercial policy for more than thirty years, as well as homeowners and automotive insurance for many of our lawyers and staff and their families. Over the years, we have referred countless clients. Our broker always provides prompt, efficient and attentive service to us and to our clients for which we thank and commend her.”  

Frank C. Sgro, Capo Sgro LLP

“Michael Palermo and Associates Insurance was one of our first vendor partners with a relationship lasting over 50 years and counting. Our relationship manager has been tremendous in timeliness and thoroughness to any insurance discussion, and has been considerate and flexible as our business has evolved over these many years.”

Jason Steel, Steel Fire Equipment

“For nearly 26 years, my home and my cars have been covered by Michael Palermo and Associates Insurance. I have always had great personal service and anytime I had questions or needed information, they were always happy to help. When my windshield was totally smashed by flying ice from an 18-wheeler, Michael Palermo Insurance took over and got me a service vehicle until mine was fixed.”

Doug Thompson, Home/Auto Insurance Client

Know Your Insurance Definitions

You’ll find here a few key terms and definitions we often refer to.

Click below to view the full glossary

Frequently Asked Questions

You’ll find here a few answers to some of the most common questions we’re asked.
If you have other questions or need more information, the team at Palermo Insurance is just a phone call away!


Your insurance should cover the cost to replace the structure and the value of your personal property. So it’s vital that you have a thorough and complete inventory of the contents of your home. This will help your insurer determine how much coverage you need.

The size of your home, the contents and where it is located are important factors. The age of your roof, furnace, electric, plumbing and whether or not you have a home security system are also considerations.

There is value in your furnishings, electronics, clothing and more that you should be protecting. Tenant’s insurance will also include liability coverage in case someone gets hurt while in your dwelling or if you damage the property.

Coverage is limited in these areas so you may want to buy a personal articles floater to cover those items against loss or theft.


This depends on a variety of factors such as the vehicle you drive, your driving record, where you live, your age, the amount of coverage you wish to purchase and your deductible. Ask your broker to review these factors before you start getting quotes.

This is sometimes misunderstood. In Ontario, each individual’s insurance pays for damages regardless of who is at fault for the accident. However, it’s important to determine who is at fault – either partially or completely. If you are found at fault, your premium could go up when you renew your policy.

Assuming there are no injuries, while at the scene, be sure to take photos and exchange information with the other driver or individuals involved – your insurance company will also require information such as date, time and location of the accident and damage to the vehicles, description of the accident. If the police aren’t at the scene, you will need to visit a collision centre. Call your broker if you have any questions about reporting an accident.


This is a very individual consideration and requires an in-depth analysis. There are many different types of coverage; work with your broker experienced in commercial insurance to determine your needs and discuss the right insurance coverage for your professional needs.

Your homeowner’s policy isn’t designed to cover work-related claims. Liability is perhaps the riskiest piece for those who run a business out of their home. Check with your broker to see what additional coverage you may need.

A high deductible may keep your premiums lower. But managing risk is your best choice. Make sure your workspaces are safe. Keep your credentials up to date. Make sure your products and services are above reproach. Alarm systems for fire and theft are a must. And protect your computer systems and back up your data adequately.

Contact Us Today

Request a quote or other invaluable information. We’re here to help!

    Member of the Insurance Brokers Association of Ontario (IBAO)
    and Registered Insurance Brokers of Ontario (RIBO)